Bennett Auto Supply

Bennett Auto Supply is Florida’s leading wholesale dealer of premium auto parts. Even still, their 34 retail stores were seeing sales drop amidst increased ad spending by their competitors. The organization had a reputation for excellent service and quality products, but lacked brand recognition. In partnership with the Miami Dolphins, Levatas designed a campaign that targeted DIY car enthusiasts and blue collar football fans in the Miami area. From digital ads featuring Big Ben - Bennett’s newly developed character spokesman - to in-game promotions and giveaways, the campaign helped increase foot traffic and boost retail sales year over year throughout South Florida, in addition to providing an uptick in online purchases.