Branding the Palm Beaches
Palm Beach County was perceived by many as stale, snobbish and starched. But in reality, it was anything but. As the county transitioned to its new brand, “Discover The Palm Beaches,” it needed a voice, visual identity and marketing communications plan from which to tell its rich and exciting story. Levatas established brand standards to serve as the foundation for all marketing efforts, and then built a national campaign that positioned The Palm Beaches as an inclusive destination full of variety, diverse culture and travel options for every budget and interest.