HMF at The Breakers Palm Beach
The Breakers Palm Beach, one of the world’s most luxurious hotels, was rebranding the iconic Tapestry Room into a modern lounge called HMF. They came to us to put HMF on the map, and establish the space as an independent brand within The Breakers family. We built an online home for HMF beginning with a glamorous responsive website, tantalizing food and drink photography, and engaging brand videos. Our marketing team provided social media optimization with pre-launch teaser content, and implemented a traditional and digital public relations strategy to garner national exposure. Soon after opening, HMF was winning awards and consistently serving a standing-room only crowd.