Duffy’s Sports Grill

Duffy’s Sports Grill, a sports themed bar and eatery, already had an enthusiastic and loyal local fan base, but with rapid growth, the Duffy’s team needed a strategic approach for expanding to new markets and elevating their brand. To refresh the Duffy’s identity, we began with a branding exercise that maintained the core elements customers love, but provided a bolder, more visual approach to communications. These branding elements had an immediate impact on everything from new menus and in-store video, to advertising and interior design. To complement this overall feel with a digital component, we created a responsive new website and mobile app that featured a powerful loyalty program and an intuitive location finder.