Cultural Council of Palm Beach County
The Cultural Council of Palm Beach County, which is primarily funded by hotel booking taxes, tapped Levatas when it needed to increase overnight stays during summer months, which are seasonably slow for tourism in the South Florida region. They needed to boost visitation, and set their sights on attracting residents of Florida’s west coast. A drive from the southern Gulf Coast to the Palm Beach area was just a few hours, making it a perfect summer getaway. Together with Levatas, The Cultural Council established their strategy: Position The Palm Beaches as an ideal nearby destination, featuring an abundance of arts and culture and worthy of the short drive and overnight stay.